Changing up the tourism game

The Mother City like many other popular tourists destinations around the world,

will not be seeing any tourists any time soon.

But, until the time comes when we are allowed to explore again,

you can expect some sweet messages on your phone.

'We are worth waiting for' is a new campaign,

aimed at maintaining a long-distance relationship with potential visitors.

To tell us more about this campaign, we chatted to Enver Duminy, the CEO of Cape Town Tourism.

Photo: Flickr